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You've published for months. You still don't know if it's working. Not because it's badly written — because nobody wrote down what question it answers.
Pages, posts and captions — published on schedule, checked against nothing.
4
questions every page, post or caption gets checked against
What a content diagnostic actually checks
Four checks, on everything already published
THE QUESTION
The question it claims to answer
What a reader landing on this exact page is supposed to walk away answered on — stated, not implied.
THE MATCH
Whether that's the question anyone actually has
Or whether it answers a question about the business instead — who we are, what we believe — while the reader came in asking something else entirely.
THE NEXT STEP
What happens once the question's answered
One next action, matched to someone who just got their question answered — not a generic 'contact us' bolted on the bottom regardless of what they came for.
THE GAP
What nothing published answers at all
Real questions a reader would ask, with nothing live that speaks to them — not a weak page. An absent one.
+ none of these grade the writing itself — a page can read beautifully and still fail all four
+ the usual finding isn't 'write it better' — it's 'this is answering the wrong question'
What the mismatch actually looks like
This is an illustrative example, not one business's actual page — but it's the exact shape of the thing a diagnostic exists to catch:
Neither sentence is badly written. They're just answering two different questions — and only one of them is the one the reader showed up with.
Publishing it still doesn't decide what it's for
Whoever writes the page — you, a freelancer, an agency — deciding which question it's supposed to answer belongs to the business, not the person holding the pen. Skip that decision and there's nothing left for anyone, including a diagnostic, to check the finished page against.
True of any writer, in-house or hired: producing the words and deciding what the words are for are two different jobs. A better writer changes the first one. It doesn't do the second one for you.
The one question that decides this
Anyone can tell you your writing needs work. Almost nobody can tell you which page is answering the wrong question.
What gets checked, not how it reads
On the writing itself, a copywriter or editor and OCTIS do the same job. The difference shows up in what gets checked:
What a review of the page alone can't reach
What they do well
A copywriter or editor can make a page read better than it did — tighter sentences, a cleaner structure, a stronger opening line.
What their shape can't reach
Their brief starts and ends with the page in front of them. Nothing in that engagement says what question the page was ever supposed to answer, because nobody wrote it down before the editor arrived — so the best edit in the world can still polish an answer to a question nobody actually asked.
The binary the finding actually turns on
It isn't a matter of degree. Either a page commits to one question up front, or it doesn't, and a diagnostic can only report which.
What you have to log into to get a finding
0
new dashboards or tools. The finding comes back as a plain written report, on what's already live — not a system you have to learn to read it.
What a diagnostic doesn't commit you to
The finding and the fix are two different jobs. This is the first one.
From what's live to a decision that's yours
There's no plan to pick and no fixed price to show — this is the actual sequence:
You point us at what's live
pages, posts, captions — whatever you want checked, on whichever channel
We check each one against the four questions
the question it claims to answer, whether that matches what a reader actually arrives asking, what happens next, and what's missing entirely
You get a ranked finding
worst mismatches first, in plain language — not a score with no explanation behind it
You decide what to act on
fixing what's flagged is a separate step, on your terms — we'll quote it if you want us to do that part too
Checking a real backlog of published pages takes real time, even with a clear list of what to look for — we'll tell you how long once we've seen what there is.
Who does the work
OCTIS's marketing team
A person checks each page against the four questions — not a score generated with nobody behind it.
What's in scope
Any page, post or caption already live
Not limited to one channel — point us at whatever's published, wherever it's published.
Price
Quoted after we see what's published
There's no fixed catalogue rate yet — the scope depends on how much is live and across how many channels.
Not covered
- The check only covers what's already published — pages, posts and captions you point us to. It doesn't extend to drafts, ideas, or anything not yet live.
- A business with little or nothing published yet has nothing to diagnose. That's a content gap, not a content problem — the honest move is to get something live first, not pay to have an empty shelf reviewed.
- The finding tells you what's wrong and why. Fixing it — rewriting, replacing, or leaving it as is — is a separate decision and a separate step, whether you do it yourself or ask us to.
What exactly does the check look at?
Four things, on every page, post or caption you point us to: the question it claims to answer, whether that's the question a reader actually arrives with, what happens next once it's answered, and which real questions nothing you've published answers at all.
Is this going to tell me my content is bad?
Usually not. The common finding isn't that the writing is weak — it's that a page answers a question about the business instead of the question the reader actually arrived asking. Most of what gets flagged reads perfectly well; it's just aimed at the wrong question.
Do you rewrite the pages for us?
No — the finding and the fix are two different things. You get a ranked list of what's mismatched and why; what to do about it, including whether to rewrite it yourself or ask us to, is a separate decision afterward.
We've barely published anything yet — should we get this?
Probably not yet. There's nothing to check a mismatch against if there's barely anything live. Publish first — this is for finding out why what's already out there isn't landing, not for planning what to write next.
How much does this cost?
It's quoted after we see what's published — there's no fixed catalogue price, because the scope depends on how much is live and across how many channels. Point us at what you have and we'll tell you plainly what it would take to check it.
Nobody publishes content hoping it fails quietly. Most of it does, because nobody ever wrote down, for any one page, what question it was supposed to answer.
Point us at what's already live. We'll tell you which pieces answer a real question — and which ones never had one written down at all.